Design & Conversion
Shopify UX, product pages, and checkout flows designed around one thing — turning visitors into buyers.
Home / About
About MooshfyA Shopify studio obsessed with what actually sells.
Mooshfy is a small, senior Shopify and Shopify Plus team that designs, builds and grows stores for ecommerce brands across Hong Kong — from Hong Kong to the rest of Greater China — and beyond. No factory, no fluff, no hand-offs.
Local time at our offices
One team, two time zones, a WhatsApp thread that stays open.
In one line: Mooshfy is a Shopify and Shopify Plus agency that designs, builds and grows ecommerce stores — one senior team for design, development, SEO and conversion, and a Shopify Partner since 2018.
Since 2018
Shopify Partners
100%
of the code is yours
14
Shopify services, one team
Our story
Why does Mooshfy work only on Shopify?
Because specialising in one platform is how you get very good at it: every hour goes into Shopify's themes, checkout, apps and APIs, so the problems your store runs into are usually ones we have solved before.
Early on, we watched founder after founder pour money into clunky, do-everything platforms and cookie-cutter themes that all looked the same — and converted like it.
Slow stores. Rigid themes nobody could edit. Agencies that talked about design all day and never touched the numbers that actually matter. We couldn't stand it.
So we went all-in on one platform and got very, very good at it. Today we design, develop, and market Shopify stores for Hong Kong brands — priced in HKD, taking FPS, Octopus and AlipayHK at checkout, IRD-ready, and built to convert and rank across Greater China. Every project has a fixed price agreed in writing before it starts.
What we value
What standards does Mooshfy hold itself to?
Five: a small senior team that finishes what it starts, replies in minutes, designs for revenue, writes clean code your team can run, and lets data — not opinion — decide what to fix.
01
Great people who finish
A small, senior team of designers, developers, and marketers — no salespeople, no interns, no hand-offs.
02
Speedy communication
Replies in minutes, not days. You always know what ships next and when.
03
Design that converts
Beautiful is table stakes. We design for the numbers that grow your revenue.
04
Clean, robust code
Fast, maintainable Shopify builds your team can actually run — no fragile hacks.
05
Data over opinions
We let testing and real numbers decide, and we tell you the truth about what to fix.
The team
Who actually builds your Shopify store?
Senior designers, developers and marketers across six disciplines — conversion design, theme development, apps and checkout, Shopify Plus and migrations, ecommerce SEO, and growth. You talk to the people building your store, not account managers.
Theme Development
Custom Shopify themes in Liquid and Online Store 2.0 — fast, maintainable, and easy for your team to run.
Apps, Checkout & Integrations
Custom Shopify apps, checkout extensions, and payment integrations wired to fit exactly how you sell.
Shopify Plus & Migrations
Replatforming and Plus builds — stores moved from WooCommerce, Magento and Wix with every old URL redirected, so rankings move with them.
Ecommerce SEO
Site architecture and technical optimisation that turn search visibility into revenue.
Growth & CRO
A/B testing, email, and paid that grow AOV and repeat purchases long after launch.
Questions
What do people ask about Mooshfy?
Anything else? A real human replies in minutes. Last updated October 2026.
What is Mooshfy?
Mooshfy is a Shopify and Shopify Plus agency that designs, builds and grows ecommerce stores — one senior team for design, development, SEO and conversion, and a Shopify Partner since 2018.
How long has Mooshfy been building Shopify stores?
Mooshfy has been a Shopify Partner since 2018 and works only on Shopify and Shopify Plus — for merchants from first-time founders to established retailers.
Where is Mooshfy based?
Mooshfy is an international Shopify agency with a senior team working worldwide — you deal directly with the designers, developers, and marketers building your store. Our office details are on the contact page and in the footer of every page. Brands in Hong Kong are served remotely by that same team.
What makes Mooshfy different?
Design, development, and marketing live under one roof, so nothing gets lost in hand-offs — and every decision is driven by data and testing, not opinions.
Do you build custom themes or customise existing ones?
Both — whatever serves you best. Bespoke themes when a brand needs something unique, expert customisation of premium themes when that's the faster route.
How do I start a project with Mooshfy?
Tell us about your brand in Hong Kong. We'll come back with a clear, honest plan — no pushy sales.