Mooshfy
PortfolioWork

Concepts,shown honestly.

Everything on this site is a demonstration built by the studio. We have not labelled anything a client project, because a case study you cannot verify is worth nothing to you.

When client work ships and we have permission to publish it, it will appear here with the brand named, the scope described and the outcome stated by the client rather than by us. Until then, judge us on the demonstrations — they are running live, and you can break them.

01Demonstrations

What's running on this site

Three demonstrations, all live in your browser, all built on the same architecture we would ship to you.
Configurator demo

Reference 01

A four-stage watch configurator with a manufacturing constraint between the case and the bracelet. Lathed case geometry, extruded hands, a swept strap and a merged bracelet — all procedural, all replaceable by GLB.

Homepage · /3d-configurators
Five-stage concept

Atelier Mouradi No.1

A movement-led configurator where the calibre determines the dial architecture, and the open-worked dial reveals an animated movement underneath.

Below
Material system

Industry studies

Six categories rendered through one material system and one stage, to show that the pipeline is not watch-specific.

/industries
Concept / DemonstrationFeatured build
L'Atelier Mouradi

A watch that the customer
builds themselves.

Customers can create their watch in real time, see every component change instantly and add their final configuration to Shopify.

L'Atelier Mouradi is an illustrative house we created to demonstrate a five-stage configurator with real manufacturing constraints. It is not a delivered client project, and no such house is a Mooshfy client — the architecture, rules engine and rendering are entirely real.

Three.js · WebGL · live render5 components

Assembled to order · Geneva

Atelier Mouradi No.1

Five components · 216 buildable combinations

Movement

AutomaticSelf-winding, 38-hour reserve.

Case

Brushed steel39mm, 10.2mm thick, sapphire on both sides.

Dial

Ivory enamelA skeleton calibre is shown through an open-worked dial.

Hands

Polished steelLeaf-shaped, polished or flame-blued.

Bracelet

Cordovan leatherInterchangeable on quick-release spring bars.

Your configuration

€2,400

Lead time

30 days

Components

5 configurable stages

Combinations

324 buildable

Rules

Calibre determines dial

Assets

Procedural · GLB-ready

Try the skeleton calibre. The open-worked dial is the only one that fits it, so the configurator moves the dial for you and reveals the movement underneath — the compatibility rules and the 3D scene are reading the same data.

07Work

Have a product that deserves to be experienced?

Let's turn your product into an interactive 3D shopping experience.

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