Design & Conversion
Shopify UX, product pages, and checkout flows designed around one thing — turning visitors into buyers.
Home / About
About MooshfyA Shopify studio obsessed with what actually sells.
We’re a small, senior team that designs, builds, and grows Shopify stores for ecommerce brands across Rome — from Rome, Milan, Naples and Turin to the rest of the EU — and beyond. No factory, no fluff, no hand-offs.
In one line? We're the Shopify people. We design, build, and market stores that convert — and outrank the competition on Google. We've been at this since Shopify's early days, and our work quietly powers thousands of stores. Not that we like to brag.
Since 2018
building on Shopify
1000s
of stores shipped
60+
markets served
4.9/5
client rating
Our story
Why we bet everything on Shopify.
Early on, we watched founder after founder pour money into clunky, do-everything platforms and cookie-cutter themes that all looked the same — and converted like it.
Slow stores. Rigid themes nobody could edit. Agencies that talked about design all day and never touched the numbers that actually matter. We couldn't stand it.
So we went all-in on one platform and got very, very good at it. Today we design, develop, and market Shopify stores for Rome brands — priced in EUR, taking Cards, PayPal and Satispay at checkout, Agenzia delle Entrate-ready, and built to convert and rank across the EU. On time. On budget. To a standard we're genuinely proud of.
What we value
The standards we hold ourselves to.
01
Great people who finish
A small, senior team of designers, developers, and marketers — no salespeople, no interns, no hand-offs.
02
Speedy communication
Replies in minutes, not days. You always know what ships next and when.
03
Design that converts
Beautiful is table stakes. We design for the numbers that grow your revenue.
04
Clean, robust code
Fast, maintainable Shopify builds your team can actually run — no fragile hacks.
05
Data over opinions
We let testing and real numbers decide, and we tell you the truth about what to fix.
The team
One awesome team. No middle layer.
Senior designers, developers, and marketers doing the actual work — you talk to the people building your store, not account managers.
Theme Development
Custom Shopify themes in Liquid and Online Store 2.0 — fast, maintainable, and easy for your team to run.
Apps, Checkout & Integrations
Custom Shopify apps, checkout extensions, and payment integrations wired to fit exactly how you sell.
Shopify Plus & Migrations
Replatforming and Plus builds — hundreds of stores moved from WooCommerce, Magento, and Wix without losing rankings.
Ecommerce SEO
Site architecture and technical optimisation that turn search visibility into revenue.
Growth & CRO
A/B testing, email, and paid that grow AOV and repeat purchases long after launch.
Questions
Good to know.
Anything else? A real human replies in minutes.
How long has Mooshfy been building Shopify stores?
Over 6 years as a dedicated Shopify agency — we've worked with the platform since its early days, shipping thousands of stores for merchants from first-time founders to established retailers.
Where is Mooshfy based?
We're a fully remote Shopify agency working with ecommerce brands across 30+ markets, including Rome. You work directly with the people building your store.
What makes Mooshfy different?
Design, development, and marketing live under one roof, so nothing gets lost in hand-offs — and every decision is driven by data and testing, not opinions.
Do you build custom themes or customise existing ones?
Both — whatever serves you best. Bespoke themes when a brand needs something unique, expert customisation of premium themes when that's the faster route.
Let's build something that sells.
Tell us about your brand in Rome. We'll come back with a clear, honest plan — no pushy sales.