Shopify and BigCommerce are the two big fully-hosted platforms, and they're closer than most comparisons admit. Both handle hosting, security, and scaling for you. The differences are in ecosystem, defaults, and feel.
The core difference
Both are hosted, so you're not managing servers either way. BigCommerce leans into more built-in features out of the box (fewer apps needed); Shopify leans into the largest app ecosystem and a slicker overall experience. It's a trade between "built-in" and "best-in-class add-ons".
Head to head
| Shopify | BigCommerce | |
|---|---|---|
| App ecosystem | Largest | Smaller |
| Built-in features | Fewer (apps fill gaps) | More out of the box |
| Ease of use | Very high | High |
| Checkout | Highly optimised | Solid |
| Transaction fees | On some plans (0% with Shopify Payments) | No extra platform fees |
| Themes & design | Large, polished | Smaller selection |
Where BigCommerce wins
- You want more features built in without adding apps
- No platform transaction fees on any payment gateway
- B2B and complex catalogue features at lower tiers
Where Shopify wins
- The biggest, best app ecosystem for anything you'll ever need
- Smoother admin and a more refined merchant experience
- Stronger brand, community, and hiring pool for developers
- Accelerated checkout (Shop Pay) that measurably lifts conversion
The ecosystem factor
For many merchants the deciding factor is the ecosystem. Whatever niche need you have — a specific review tool, marketplace connector, or local integration — you're more likely to find a polished, well-supported Shopify app for it. That depth reduces custom development over time.
Our honest take
Both are excellent, and you won't be stuck with either. For most brands in Adama, Shopify's ecosystem, checkout, and developer availability tip the balance — but BigCommerce is a genuinely strong alternative if built-in features and gateway flexibility matter most to you.
Not sure which fits? Book a free call and we'll give you a straight recommendation for your store.