Launching is exciting — and easy to rush. A missed setting can cost you sales or create a mess you clean up for months. Run this checklist before you flip the switch.
Storefront
- Logo, favicon, and brand colours in place
- Clear navigation and footer
- Homepage, collection, and product pages complete
- Mobile experience tested on a real phone
Payments and checkout
- Payment providers connected and tested with a real transaction
- Local payment methods for Abuja enabled
- Accelerated checkouts (Shop Pay, Apple Pay) on
- Taxes configured correctly
Shipping
- Zones, rates, and delivery times set
- Free-shipping thresholds (if any) working
- Packaging and fulfilment process ready
Content and trust
- About, Contact, FAQ, Privacy, Returns pages live
- Reviews or social proof in place
- Contact method visible (WhatsApp/phone/email)
SEO
- Unique title tags and meta descriptions
- Sitemap ready to submit
- Redirects in place (if migrating)
- Structured data validated
Analytics and marketing
- Google Analytics 4 and Search Console connected
- Conversion tracking / pixels firing
- Email flows (welcome, abandoned cart) ready
Final tests
- Place a full test order end to end
- Check every link and form
- View on multiple devices and browsers
After launch
Submit your sitemap, watch analytics for issues, and start collecting reviews immediately.
Want a second set of expert eyes before you launch in Abuja? Book a free pre-launch review with our team.